We have a sparkling new week ahead of us, and what better way to kick it off than taking a look at how we can make sure to produce the right content for our blog?
As a blogger most likely you have been (or still are) struggling to create enough content. You know that it is not enough to produce just any content, it has to be quality content, and you need to blog consistently.
Adding to that, you need to create the right type of content. If you are running a fitness blog, probably you would not blog about your guitar-lessons or recipes for high-calorie cakes.
Not to say that people who are into fitness are not also into guitars or cakes, but there is no obvious connection where you can assume that they will be.
Why should you care?
If your ambition for your blog is building a brand, creating a loyal group of readers, or get your opinion on given topics heard, making money from your blog and so on – you need to think like a business.
You are not just writing for your mom or best friend, or for yourself as was the case if it was a journal or diary. You have a specific purpose for your blogging, which also means you have a specific audience for your blog.
Sometimes, especially if you are new, it can be hard to pinpoint exactly who your ideal audience is. Your blog might simply have seen the light of day because of your passion for a given topic, without you for a second considering who the person that might be interested in reading about it is.
Even when you DO know who that audience is, finding those blog-topics can be challenging!
For my very first blog, I knew exactly who my ideal reader and potensial client was. In spite of this I wrote some blog posts that looking back were so random and of no interest to those I was trying to reach that they should never have gone up on the blog.
The reason was lack of blogging-experience and no system in place for coming up with ideas nor producing them. Several years, blogs and magazines later I have picked up a few tricks and created systems to make this process run smoothly (thank goodness or this blog post would be pointless).
First off, you need to decide on a mission statement. What is the purpose of your blog?
Examples could be “providing tips and the latest news on eco-friendly living for millennials”. “Single traveling the globe on a budget”, “helping midlifers find clarity and plan their way ahead through life coaching”.
What would you like to write about?
Sit down for yourself and write down topics, specific ideas for blog posts, themes, angles – anything you can think of. Group your ideas into main topics.
What would your readers like to read about?
Try to the best of your ability to define who your ideal reader is.
Write down ideas of what they could be interested in reading about (within the scope under #1). You can get ideas from where your audience hangs out online, or by looking at what they search for.
Group also these ideas into topics.
Find the sweet spot
Look at the two groups of topics that you made, and find the sweet spot: Where the topics are both on your “want to write about” list and on your audience’s “want to read about “ list.
Why should you write what you enjoy writing about?
If you find the topic boring there is a big chance that that will come across in your post. You need to work hard to fake enthusiasm, after all, if you don’t care, why should your reader?
Furthermore, when you don’t like to do something it is easy to postpone it, and your chances of not finishing it and eventually abandoning your blog all together are far greater.
When you blog for other companies, sometimes you have to write about topics that aren’t necessarily dear to your heart. You might still be able to find an angle, a way to write it that is fresh and interesting – both to your benefit, the business you are writing for and the reader.
I highly encourage you to do the exercise above – it has a LOT of benefits that will help you with your blogging:
- It will be faster and easier to come up with blog ideas
- The chances of making an impact with your content are greater, as you are focusing your topics on what your ideal reader wants to know
- You get to write about things you are passionate about instead of wasting time on content that bores you to tears
- You are building the audience that is right for you, which is crucial if you mean business with your blog and want to monetize it