Coming up with good blog post ideas is a major pain point for most bloggers, as well as planning and producing the content.
Raise your hand if you have ever found yourself panicking over not having the blog post that should go out tomorrow ready, and your brain just won’t come out to play as you struggle coming up with something to write about.
Me too! Not for the past few years though, as I started producing content for multiple sites I simply could not afford the time or stress working that way.
I over time developed and refined processes for coming up with ideas, planning, producing, posting and sharing content. Today I would like to share with you a super easy exercise that lets me come up with content ideas – for years ahead!
Step 1. Defining the main topics
I start by writing down all the main topics that could be relevant.
Out of those, I narrow it down to 15: The ones my audience would be most interested in combined with what I am the most passionate and knowledgeable about.
Find out about your audience’s preferences by hanging with them online, seeing what questions they ask and what information they search for.
Step 2. Making the ideas rain
Since I need a lot of ideas I don’t have time to waste.
I have the list of my 15 topics in front of me, then I put on a 10-minute timer for the first topic of the list. I write down all the ideas I can think of for that particular topic. When the alarm goes off I move on to the next topic and do the same thing all over.
Doing it this way forces you to stay focused on the task at hand without your mind wandering off to greener pastures (or Facebook, or Instagram, or Amazon).
For some topics, I will come up with between 20 and 30 ideas, for some just 7 or 8.
The last time I did this exercise I ended up with 179 ideas.
After going through them and removing those that weren’t that good (but seemed that way during the brainstorming), I was still left with enough ideas to last me for 3 years for that particular blog!
That is for blogging once a week, if you blog 3 times a week and you have the same output from the exercise, that is still one year’s worth of content. Not too bad!
Coming up with ideas in bulk like this not only takes a lot of stress out when it comes to constantly figure out what to write about next.
When you have a lot of ideas to pick from you can make sure to go with the best ones, and if a blog-post you had planned just isn’t coming together – you can go back to your idea-list and pick something from there.
Schedule sessions for content brainstorming at intervals that make sense to you, really get them in your calendar with reminders set up so you are sure not to miss them.
Let us together wave goodbye to struggling with finding ideas for your next piece of content – forever! [cue relaxing music].
Enable yourself to focus on producing your content and getting it in front of people instead of that content hamster wheel just going faster and faster.
Make a goal for yourself:
the coming months you will work far less ad hoc with your content: Planning may not sound hot to you (it is, though!), getting the stress off your back definitely is.