Your to-do list makes you sweat (or cry!). You have SO many ideas you want to start working on. Trying to keep on top of what’s happening in marketing and where you need to be is making your head spin.
Knowing what to prioritize is one of the top struggles for entrepreneurs around the world.
Everywhere you look you are being told which social media channels you need to be on. The latest trends in a specific area you are missing out on. The tools you have to have. The importance of networking. How you should do yoga, webinars, gratefulness and educate yourself.
All good stuff!
But with 24 hours available to you every day, there is absolutely no way you can do all of it. If you thought you had to, let me ease your mind – you do not. You can not, and you should not.
Choosing what to focus on
Even companies with hundreds of employees plan for years ahead and plot in certain activities, products, and tech they are developing for next year, the year after that or even 5 years ahead.
What you have in common with these large cooperations is that you too must choose what to focus on first.
For every task, for every idea, ask yourself this question:
Will this bring value to my customers?
If the answer is yes – put it on the priority list. If the answer is no, put it on the “do it later or not at all” list.
Use this method also on your processes, on HOW you work. If a process is not adding value for your customer – stop doing it.
How do you put this into practice?
Well, if on your to-do list is “take better pictures of my products for the webshop” most likely the answer is yes. This WILL be of value to your customers.
How about adding live-chat to your website? In many cases too that would be valuable to the customer, to get answers quickly. How about painting your home-office or making a flashy slider-carousel for your website? The answer is probably no.
Should I be on this social media channel? Should I be posting this on social media? Again – will this be of value to YOUR customer? Not everyone else, but YOUR customer. Will they learn something, be inspired, entertained?
If you keep your customer in mind for every decision you make, you will always be on the right track – even when some of your efforts fall flat (which happens to everyone).